Reginaldo Osnildo
Running a newsletter alone? Here’s how I stay organized, publish consistently, and keep my sanity as a solo Substack publisher serving my community.
Hey friend, Reginaldo Osnildo here!
Let’s talk about something that every local newsletter creator struggles with at some point:
Time.
Because writing, editing, researching, publishing, sharing, replying, growing, and maybe even monetizing a newsletter… takes work.
And if you’re doing it solo (like I am), it can feel overwhelming fast.
So today, I want to pull back the curtain and show you how I manage my time as a one-person local newsroom—and how you can build your own rhythm without burning out.
Let’s get into it.
1. I Set a “Newsletter Day” (and Stick to It)
My newsletter drops every [choose your day]. That’s my anchor.
Why it helps:
- Readers know what to expect
- I build momentum around a weekly rhythm
- It reduces decision fatigue (“Should I publish today?” Nope—it’s already scheduled.)
Even if I’m running behind, having that default day keeps me on track.
2. I Work in Themes, Not Random Chaos
Each month, I pick 3–4 core themes based on:
- Local events
- Community issues
- Reader suggestions
- Evergreen content ideas
Then I plug those themes into a simple calendar.
No more blank page panic. Just a weekly prompt like:
“Week 2 = Small Business Spotlight”“Week 4 = Local Election Prep”
Structure = sanity.
3. I Batch My Workflow
Here’s how I break it down across the week:
- Monday: Outline & research
- Tuesday: Write the first draft
- Wednesday: Edit + prep images/links
- Thursday: Schedule newsletter & social posts
- Friday: Respond to reader replies & track analytics
No one day feels too heavy—and I always have breathing room.
4. I Use Simple Tools That Keep Me Focused
Here’s my basic toolkit:
- Notion for content calendar and idea tracker
- Google Docs for writing drafts
- Canva for images and social visuals
- Buffer or Substack’s built-in tools for scheduling
- Google Drive for storing backup content and media kits
No need for fancy software—simple + repeatable = sustainable.
5. I Set a Weekly Time Limit
Yes, I literally cap my own hours.
I aim for:
- 5–8 hours/week total for publishing
- Bonus time for events or interviews
This forces me to:
- Prioritize stories that matter
- Limit over-researching
- Keep posts concise
Remember: your readers prefer quality over length.
6. I Keep an “Emergency Backup Post” Folder
Life happens. Deadlines slip.
So I keep 2–3 evergreen posts on standby:
- A list of local resources
- A personal reflection
- A reader spotlight
- A “Top 5 from the archive”
If I can’t write fresh content, I’m still showing up—with value.
7. I Ask for Help (Without Hiring a Team)
Being solo doesn’t mean going it alone.
Here’s what I outsource—to my audience:
- Ask readers for photos, quotes, or tips
- Run polls to generate content
- Feature local contributors (even just once a month)
Your community is full of storytellers. Use their voices!
8. I Let Good Enough Be Good Enough
You don’t need to win a Pulitzer.
Sometimes, a short, thoughtful note is better than a delayed masterpiece.
If a newsletter has:
- Clear value
- A human voice
- A consistent rhythm
…it’s doing its job.
Let go of perfection. Focus on connection.
9. I Schedule Real Breaks (and Tell My Readers)
Every few months, I take a planned week off.
And I let people know:
“Hey folks—no newsletter next week! I’ll be taking a breather and returning with fresh stories the week after.”
They always understand. In fact, they appreciate the honesty.
You don’t earn trust by grinding. You earn it by being real.
10. I Celebrate the Little Wins
Every time I:
- Get a kind reply
- Hit “publish” on schedule
- Gain a new subscriber
- Hear “I look forward to your emails”
…I celebrate it.
Because this work is slow, steady, and meaningful.
And the little wins keep you going.
Want the Full System to Run a Local Newsletter (Without Burning Out)?
If you’ve ever felt overwhelmed running your newsletter—or unsure how to grow and monetize it sustainably—this guide was made for you:
👉 Local Journalism on Substack: How to Create a Low-Cost, Monetizable News Site and Newsletter Network
Inside, you’ll get:
- A weekly publishing system you can customize
- Time-saving tools and planning templates
- Ideas for automation, batching, and outsourcing
- Monetization models that don’t feel like a second job
- A 30-day roadmap to turn your newsletter into something real—and manageable
You don’t need to hustle 24/7.
You just need a rhythm that works for you.
Let’s build that rhythm—together.