Reginaldo Osnildo
Discover how Substack can help you build a low-cost, monetizable local news site. Here’s what you’ll learn in my e-book step by step.
Hey there 👋 I’m Reginaldo Osnildo, and if you’re thinking about starting a local news site—or already have one and want to make it better—you’re in the right place. I’ve been on this journey myself, and I know exactly how hard it is to balance quality journalism, audience growth, and monetization, especially when your budget is... basically nonexistent 😅.
That's why I put together a complete, practical e-book:👉 Local Journalism on Substack: How to Create a Low-Cost, Monetizable News Site and Newsletter Network
But before you dive into it, let me give you a sneak peek of what you’ll learn.
🚀 Why Substack? The New Home for Local Journalism
Forget expensive CMS platforms or complicated website setups. Substack is the ultimate platform for independent local news creators. It lets you write, publish, send newsletters, and monetize your work—all in one place. You’ll see exactly why it’s a game-changer, especially for solo journalists or small teams.
📌 What You’ll Learn (And Why It Matters)
Here’s a breakdown of what we cover in the book—and how it will help you:
1. Why Substack Is the Smartest Choice
- Zero upfront costs 💸
- Direct access to your audience (no social media algorithms blocking your reach)
- Built-in monetization tools (hello, paid subscriptions!)
- Super easy to use—even if you’re not techy
👉 This chapter gives you the strategic reasoning behind choosing Substack over traditional platforms.
2. How to Set Up Your Substack Site (Step-by-Step)
You’ll get a complete walkthrough, from creating your account to customizing your design and choosing the perfect name. No stress, no coding, just real talk.
3. Organize Your Content Like a Pro
Want your readers to stick around? You need a solid content structure:
- Clear categories like Politics, Culture, Events, etc.
- Logical site navigation
- Smart use of visuals and media
This part ensures your site is user-friendly and binge-worthy 🎯.
4. Build an Editorial Calendar That Works
We’ll cover how to stay consistent (without burning out), how often to post, and how to plan for:
- Weekly newsletters
- Breaking news
- Special series and seasonal content
Plus, I’ll show you tools like Trello, Notion, and Google Calendar to keep everything on track.
5. Create Newsletters That People Actually Read
Newsletters are the heart of Substack. You’ll learn:
- How to write compelling subject lines
- How to segment your audience
- When to send (yes, timing matters!)
- How to make it visual and interactive
6. Break News Fast (Even Solo)
I’ll show you how to use Substack for urgent and breaking news, so your readers turn to you first when something happens.
7. Turn Readers Into Paying Subscribers
Let’s talk money 🤑You’ll learn how to:
- Create free vs. paid content
- Offer exclusive perks
- Set pricing
- Retain paid readers
And yes, I’ll even cover how to pitch to local sponsors and businesses!
8. Engage Your Community Like Never Before
Local journalism is about community, right?So, let’s make your audience feel heard:
- Launch polls
- Add comment sections
- Create collaborative columns
- Highlight reader stories
9. Use Social Media Without Getting Burnt Out
You’ll get actionable tips to integrate social media with Substack—without becoming a slave to the algorithm.
10. Launch in 30 Days With My Action Plan
No theory. No fluff. Just daily steps to take you from zero to a fully operational Substack-based news site in just one month.
🙌 Ready to Start?
If all this sounds like what you’ve been looking for, it’s because I wrote it for you. Whether you’re a journalist, communicator, or just someone who wants to bring important stories to your community, you don’t need a giant newsroom or big budget to do it.
You just need the right tools—and this book is your toolbox 🧰.
👉 Buy the full e-book here:📘 Local Journalism on Substack: How to Create a Low-Cost, Monetizable News Site and Newsletter Network
Let’s build something amazing together—your community deserves it ❤️