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Welcome to the "COMMUNICATE +" section, a space where we explore the intersection between journalism, advertising, cinema, marketing and branding to build powerful and impactful messages. Here, we analyze how stories are told, brands are built and narratives influence audiences in the modern world. From journalistic objectivity to advertising creativity, from cinematic storytelling to brand strategy, this section offers a deep look at how communication can be planned and executed to generate engagement, emotion and results. Ideal for communication professionals, strategists, creatives and entrepreneurs who seek to transform messages into unforgettable experiences.
How to Write Headlines That Get People to Open and Read Your Newsletter
How to Write Headlines That Get People to Open and Read Your Newsletter
How to Cover Local Events and Turn Them Into Great Newsletter Content
How to Cover Local Events and Turn Them Into Great Newsletter Content
What to Do When Your Newsletter Growth Feels Slow (And You Feel Stuck)
What to Do When Your Newsletter Growth Feels Slow (And You Feel Stuck)
Why Every Local Newsletter Needs Editorial Standards (Even a Solo One)
Why Every Local Newsletter Needs Editorial Standards (Even a Solo One)
How to Build a Simple Referral Program to Grow Your Substack Newsletter
How to Build a Simple Referral Program to Grow Your Substack Newsletter
Don’t Let Your Newsletter Disappear: How to Back Up and Repurpose Your Substack Content
Don’t Let Your Newsletter Disappear: How to Back Up and Repurpose Your Substack Content
How to Use Reader Surveys to Improve Your Local Newsletter
How to Use Reader Surveys to Improve Your Local Newsletter
How to Turn Your Readers Into Contributors for Your Local Substack
How to Turn Your Readers Into Contributors for Your Local Substack
How to Boost Email Engagement on Substack (And Why It Matters)
How to Boost Email Engagement on Substack (And Why It Matters)
How to Turn Your Substack Into a Real Business (Without Selling Out)
How to Turn Your Substack Into a Real Business (Without Selling Out)
How to Partner With Local Institutions to Grow Your Newsletter
How to Partner With Local Institutions to Grow Your Newsletter
How to Build Trust With Your Local Newsletter Audience
How to Build Trust With Your Local Newsletter Audience
How to Launch Your Substack Newsletter and Get Your First 100 Readers
How to Launch Your Substack Newsletter and Get Your First 100 Readers
10 Free Ways to Grow Your Local Newsletter on Substack
10 Free Ways to Grow Your Local Newsletter on Substack
How to Stay Consistent With Your Local Newsletter (Without Burning Out)
How to Stay Consistent With Your Local Newsletter (Without Burning Out)
Why Local Journalism Still Matters—And Why You Should Be Doing It
Why Local Journalism Still Matters—And Why You Should Be Doing It
Never Run Out of Ideas: 25 Local Newsletter Topics That Always Work
Never Run Out of Ideas: 25 Local Newsletter Topics That Always Work
How to Build a Local Newsletter Network That Covers an Entire Region
How to Build a Local Newsletter Network That Covers an Entire Region
How to Launch Your Local News Site on Substack (Start Today)
How to Launch Your Local News Site on Substack (Start Today)
Afraid to Start Your Own Local News Site? Read This First
Afraid to Start Your Own Local News Site? Read This First
How to Partner with Local Sponsors to Boost Revenue and Trust
How to Partner with Local Sponsors to Boost Revenue and Trust
Track What Works: Analyze and Improve Local Reader Engagement
Track What Works: Analyze and Improve Local Reader Engagement
Team Up: Use Substack for Collaborative Local Journalism
Team Up: Use Substack for Collaborative Local Journalism
Why Substack is the Best Platform for Local News Creators
Why Substack is the Best Platform for Local News Creators
How to Build an Editorial Calendar That Keeps Your News Site on Track
How to Build an Editorial Calendar That Keeps Your News Site on Track
How to Create the Perfect News Categories for Your Substack
How to Create the Perfect News Categories for Your Substack
How to Structure Your Substack for Maximum Reader Engagement
How to Structure Your Substack for Maximum Reader Engagement
How to Segment Your Substack Audience for Better Engagement
How to Segment Your Substack Audience for Better Engagement
Listen to Connect: The Art of Active Listening in Everyday Life
Listen to Connect: The Art of Active Listening in Everyday Life
Speak Your Mind Without Conflict: A Guide to Non-Aggressive Communication
Speak Your Mind Without Conflict: A Guide to Non-Aggressive Communication
Why the ‘Obvious’ Isn’t Always Clear: Understanding Diverse Perspectives
Why the ‘Obvious’ Isn’t Always Clear: Understanding Diverse Perspectives
Mastering Communication: The Key to Clear and Respectful Conversations
Mastering Communication: The Key to Clear and Respectful Conversations
How Empathy Transforms Conversations and Strengthens Connections
How Empathy Transforms Conversations and Strengthens Connections
What Your Body Says: Unlocking the Power of Nonverbal Communication
What Your Body Says: Unlocking the Power of Nonverbal Communication
Timing is Everything: When to Speak for Maximum Impact
Timing is Everything: When to Speak for Maximum Impact
Turning Negativity Around: The Secret to Positive Framing in Communication
Turning Negativity Around: The Secret to Positive Framing in Communication
How to Create Local News Content That Gets Your Community Talking
How to Create Local News Content That Gets Your Community Talking
Turn Your Local News Into Income: How to Monetize Your Substack
Turn Your Local News Into Income: How to Monetize Your Substack
Let the Community Speak: How to Run Opinion and Guest Columns on Substack
Let the Community Speak: How to Run Opinion and Guest Columns on Substack
How to Create Interactive Spaces That Keep Your Substack Readers Engaged
How to Create Interactive Spaces That Keep Your Substack Readers Engaged
How to Create Exclusive Substack Content Your Readers Will Pay For
How to Create Exclusive Substack Content Your Readers Will Pay For
How to Keep Your Substack Subscribers Happy (and Paying)
How to Keep Your Substack Subscribers Happy (and Paying)
How to Build an Irresistible Brand That Attracts Customers Effortlessly
How to Build an Irresistible Brand That Attracts Customers Effortlessly
How to Cover Local Events on Substack Like a Pro Reporter
How to Cover Local Events on Substack Like a Pro Reporter
Essential Templates for Writing Local News on Substack
Essential Templates for Writing Local News on Substack
The Science of Customer Loyalty: How to Keep Customers Coming Back
The Science of Customer Loyalty: How to Keep Customers Coming Back
Common Communication Pitfalls (and How to Avoid Them)
Common Communication Pitfalls (and How to Avoid Them)
Ask Better Questions, Get Better Answers: Mastering the Art of Inquiry
Ask Better Questions, Get Better Answers: Mastering the Art of Inquiry
Finding the Balance: Assertiveness Without Aggression
Finding the Balance: Assertiveness Without Aggression
Feedback That Works: How to Give and Receive It Effectively
Feedback That Works: How to Give and Receive It Effectively
Stay Calm, Speak Smart: Building Patience in Communication
Stay Calm, Speak Smart: Building Patience in Communication
Be Present, Speak Clearly: Using Mindfulness to Improve Conversations
Be Present, Speak Clearly: Using Mindfulness to Improve Conversations
How to Cover Breaking News on Substack (Fast, Clear, and Credible)
How to Cover Breaking News on Substack (Fast, Clear, and Credible)
Unlocking Local Journalism Success: What You’ll Learn on Substack
Unlocking Local Journalism Success: What You’ll Learn on Substack
How to Set Up Your Local News Site on Substack (Zero Tech Skills Needed)
How to Set Up Your Local News Site on Substack (Zero Tech Skills Needed)